Mannheim, November 2014 – After undergoing the demanding Powermix test at the DLG test centre in Groß-Umstadt (Germany), the John Deere 7310R tractor recently set a new fluid efficiency record for high horsepower iT4 and FT4 tractors.With an average of only 258g/kWh* total fluid consumption across all the Powermix field cycles, the 7310R has now set a standard that will help customers to significantly reduce their operating costs.Farmers and contractors carrying out a high level of road transport applications will benefit from the 7310R’s performance, as also reflected in the recently published DLG Transportmix test. Measurements taken at the DLG test centre recorded a fluid consumption of only 462g/kWh**, compared to an average of 605g/kWh*** for all the iT4/FT4 machines tested so far in this horsepower segment.According to John Deere, the 7310R’s test results reflect that excellent fluid efficiency is the result of several factors, based on optimised engine technology that combines a diesel exhaust filter, series turbochargers, SCR (selective catalytic reduction) and a higher fuel injection pressure to achieve Stage IV/FT4-compliant combustion quality.Complemented by the new e23 transmission offering 23 forward and 11 reverse speeds, this makes John Deere 7R Series tractors among the most efficient in the industry.*258g/kWh (249g diesel and regeneration + 9g urea)**at 40km/h including 12g/kWh urea (total fluid 462g/kWh)***profi Schleppertest 10/2014 (John Deere 7290R)
Twenty-seven year old James Marshall from Somerset is the 2014 winner of the annual British Guild of Agricultural Journalists Training Award, sponsored by John Deere Limited. This year's runner-up is Fiona Turnbull, a sheep farmer and part-time farming columnist from Kinross in Scotland, who won her place on the course through the International Federation of Agricultural Journalists’ 2014 Congress bursary, sponsored by Quality Meat Scotland.James Marshall grew up in rural Somerset and has been writing freelance articles on farming for various regional newspapers and magazines in his spare time, while working for an academic book publisher. Since winning the award, James has changed career and from late November 2014 will be working for Devon-based specialist food and agriculture PR agency Reverberate.“Before applying for the course I had been looking to move away from my marketing based job in the publishing industry and gain employment within the agricultural PR sector,” he says. “I believe that attending the training course and winning the award played a significant part in securing the job offer from Reverberate PR, and I am very grateful to the Guild and to John Deere for giving me the opportunity.”James, who spent his course work experience with another PR agency, RDP Advertising & Marketing in Gloucestershire, won the award for his article on the government’s approach to the threat posed by African swine fever, which was published by Farmers Weekly Interactive. Fiona’s article, advising on how lamb producers can earn better returns from their flock, was also published, by her work experience host newspaper The Courier in Dundee.This year’s entries were judged by specialist training consultant and main course lecturer David Mascord and freelance Louise Impey, the BGAJ’s Awards Secretary. James received his winner’s cheque for £250, a framed certificate and the John Deere trophy at RDP’s offices, while Fiona was presented with her runner's-up framed certificate and a cheque for £100 at the Guild’s Harvest Lunch at The Stationers’ Hall in London in October.The 2014 course took place as usual at John Deere Limited's UK headquarters in July. For the final award, 11 course members were asked to write a news story on the subject of their choice, preferably based on work completed during their work experience placement. This year's work experience hosts were BBC Gardeners’ World, British Farmer & Grower, The Courier, DairyCo, Farmers Guardian, Garden Answers, Horticulture Week, RDP Advertising & Marketing, South East Farmer and Western Daily Press.This was the 22nd John Deere Training Award, which started in 1991 (one year was missed in 2001 due to the foot & mouth disease outbreak, and one in 2003 due to a lack of suitable applications). The course is based on two days of lectures on the basics of writing news and features and interviewing techniques, followed by three or more days of practical work experience with a range of farming and horticultural journals or communications businesses.The John Deere Training Award is designed to support the Guild in one of its principal aims - that of promoting schemes for the provision of suitable entrants into agricultural and horticultural journalism. Since it began, 30 course members have found employment as journalists on national farming and horticultural magazines or websites and with specialist PR companies (not including those already employed when they attended the course).• Copies of the two winning articles can be seen here. For further details of the 2015 course, please contact Steve Mitchell of ASM Public Relations Ltd – telephone + 44 (0)24 7630 8912 or +44 (0)7717 213182, or e-mail firstname.lastname@example.org
A state of the art combine harvester is taking to the streets of central London for one of the UK’s most historic parades.John Deere has teamed up with The Worshipful Company of Farmers and the NFU for this year’s Lord Mayor’s Show (Saturday November 8) in a campaign to encourage the public to back British farming. A John Deere S685i combine, specially decorated with vinyl graphics depicting the great British countryside, is being used to demonstrate how our food is produced. The John Deere combine will be driven from Mansion House to St Paul’s Cathedral and on to the Strand before a return leg along the Embankment and Queen Victoria Street and back to Mansion House. The 6m (20ft) 620R combine header will be towed by a 1946 John Deere Model D tractor.Eight young farmers representing the NFU’s seven English regions and Wales will accompany the combine to promote farming and agriculture as a modern and vibrant industry that provides a wide range of career opportunities such as agronomists, scientists, vets and engineers.This year is the 687th Lord Mayor’s Show and is expected to attract crowds of more than half a million people on the day, lining the pavements on the three mile long procession through the City of London, as well as millions more watching the live broadcast on BBC 1.John Deere Marketing Manager Chris Wiltshire said: “John Deere is proud to support British farming and to demonstrate that support with our combine in the Lord Mayor’s Show. It’s not often we get the chance to show a machine of this size in a town or city, and taking part in this parade in the centre of London is very special.”NFU Vice President Guy Smith added: “We are very honoured and excited to take part in one of London’s biggest and most prestigious events. Being involved with the Lord Mayor’s Show is a wonderful opportunity to showcase farming to a wide audience, many who won’t have seen a combine harvester up close before. The combine will look stunning and will be specially branded to promote our ‘Back British Farming’ messages and to let the public know that farmers are proud to produce their food.”Nick Padwick from the Worshipful Company of Farmers commented: “This year’s Lord Mayor’s Show is going to be a great opportunity for us to showcase young people, as we have had the privilege to engage with eight young farmers coming into the industry. This will hopefully show the public that farming has many related industries, so if someone watching sees a young girl or boy who is training to be a dairy specialist, a vet, somebody in education or going down the road of a machinery engineer, this will demonstrate that farming is not just about growing crops. John Deere this year has also been very kind to lend us one of their largest combines, which will give the general public a view of how food is produced before it gets to their plates.” Combine harvester facts and figures
The S Series combine harvester S685i is one of a range of rotary combines, with three other models available from John Deere in the UK and Ireland.
This combine can cut up to 150 acres of crops a day, harvesting up to 750 tonnes of grain; that is about the size of 79 football pitches.
A combine can harvest a wide range of crops including barley for beer and wheat for bread and biscuits, as well as peas and beans. The UK currently produces on average 15 million tonnes of wheat each year, nearly 7 million tonnes of barley and 600,000 tonnes of oats.
5 million tonnes of wheat are milled each year which produces 4 million tonnes of flour.
Each tonne of wheat will make 1,533 loaves of bread, which means one combine can harvest enough wheat in one day to make 1.2 million loaves of bread.
85% of the wheat used by UK millers is grown in the UK.
Nearly 12 million loaves of bread are sold in the UK every day.
Each tonne of malting barley can make up to 10,000 pints of beer, so in one day one combine can cut enough barley to make 6 million pints of beer.
The UK cereal industry contributes £1.55bn to the UK’s GDP each year.